Client Stories

Strategy Consulting

Unilever Tea

The SVP of the Unilever Tea category wanted to unite the category under a singular purpose with each region and brand assigned key tasks to deliver parts of the purpose.

We led a process to review existing programs, communication, and consumer insight culminating in-person workshops in Africa and Europe with senior leadership. The result: an ambitious strategy to guide the company for years to come.

“With her boundless energy and sustainability expertise Vic supported a global team of senior leaders whilst in Kenya to craft their category purpose, finalize their sustainability strategy and translate it into an action plan.”

Vicky Murray
Former Sustainability, Director of Pukka Tea

Pukka Tea

Specialist tea brand Pukka needed to elevate its brand commitment to regenerative agriculture. We guided the team through a strategic process to define a new strategy, with goals and actions that put the needs of people and nature first. The result was a consumer-facing communication that at once guided the brand’s actions and held them accountable.

“Vic’s skillful values based expertise helped us craft a regenerative agricultural strategy that identifies the needs of communities first, is purpose-led and focuses on what matters most.”

Vicky Murray
Former Sustainability, Director of Pukka Tea

A Consumer Packaged Goods Company

A family-owned 3.4 Billion USD business needed to reignite their brand’s progress on environmental goals and develop an enterprise-wide strategy across their subsidiaries. We oversaw the company’s first greenhouse gas inventory across all businesses and all scopes 1, 2 and 3, and supported a Senior Steering team in the development of a strategy to reduce emissions across product development, energy use and transportation. The result was an approved Science-Based Target initiative (SBTi) target and an internal narrative to drive change with employees across the organization.

“Marshall Sustainability has been our strategic advisor for the past five years. They provide on-going counsel on a weekly basis across a wide range of sustainability topics bringing in additional sector experts as needed. Their experience running ambitious sustainability programs inside large corporations is invaluable in helping us set and operationalize our strategy.”

VP Sustainability

Purpose & Storytelling

Perfetti Van Melle

A confectionary brand needed to evolve its brand strategy to incorporate a wider purpose to better connect with today’s modern consumer.  We guided the brand team through immersive ethnographic research in five markets, and led two interactive workshops. The result was multi-market alignment on a powerful new purpose strategy that enabled the brand to tackle a societal issue in a meaningful way that’s rooted in the product truth.

“Based on our recent project experience with Philippa, and the Marshall Team, I can certainly recommend working with them: for the team’s marketing smarts, wealth of experience in dealing with purpose and sustainability for FMCG brands and their innovative and efficient approach to the project. But most of all: the team’s passion and commitment to letting your brand contribute to a better world – in a way that totally makes sense for the business!”

David van der Lei
Global Director Commercial Sustainability, Perfetti Van Melle

IDH

IDH Sustainable Trade Initiative were tasked by their donors, such as the Gates Foundation, to ensure there was a balance in the allocation of financial support and resources to farmers in the global south between male and female farmers. In our work together, we helped the organization better understand the challenges faced by female farmers and align on an action plan to create prosperity and change.

“Vic is highly skilled in supporting, challenging and facilitating our journey to identify our purpose, strategy and role with regards to  gender equality & empowerment in our agricultural and factory programs.”

Judith Fratts
Senior Project Lead, IDH

Benchmarking & Reporting

Travois

Travois raises capital for affordable housing and economic development exclusively for American Indian, Alaska Native and Native Hawaiian communities. The company sought to diversify funding sources and sought B-Corporation certification as a third party accreditation for their social and environmental impact. We helped them certify in 2019, achieving a Best of the World score of 134, (the base is a score of 80). In 2022 we helped them recertify, updating policies and procedures to improve their score to 139.1.

“Working with Pip was a pleasure, she was organized, efficient and very knowledgeable about the process. She led us through a very complex B-Corp recertification and I appreciated her help navigating the details.  Pip made the process so easy, explaining different concepts, creating tables and templates, and walking us through each step.   I can’t imagine working with anyone else!”

Ashley Band
Chief Operating Officer, Travois

Barkley

Barkley is an independent ideas consultancy of 500 employees across Kansas City, Denver, Pittsburgh and New York City working across consumer goods, agriculture, food, banking and healthcare client verticals. We helped them grow a Purpose & Sustainability practice, co-developing products and services to use with clients across materiality, purpose workshop, GHG footprinting and innovation. We also took them through B-Corporation certification to become the largest independent advertising and marketing B-Corp in North America. And finally, we contributed to their thought leadership, publishing research and thought pieces on the role of purpose and sustainability in branding.

Click here for links to recent Barkley thought leadership we have supported. 

“Pip knows her stuff as a sustainability and purpose expert but what I really love about Pip is her sharp creativity. She is an amazing idea machine, and we always get to a much better place together, no matter what. She is clear, thoughtful and passionate about her opinions and creates the perfect creative conditions each and every time we work together.”

Tim Galles
Tim Galles, Co-Founder, The Beautiful Business and Former Chief Idea Officer, Barkley